Donnie puts a ballot box in Wahlburgers so customers can vote on who they think Alma's favorite son is. Alma tries to put a stop to it when Donnie and Bob's campaigning gets out of control. At Pebble Beach, California, Mark and Bubba Watson team up to compete in the ATandT Pro Am and in an effort to psych out the competition, Mark recruits his friends to help get in the heads of Justin Timberlake, Jason Day, Jim Harbaugh and other golfers.

While Mark and Paul are in Orlando for the Grand Opening of the first Wahlburgers in Florida, they squeeze in a competitive game of mini golf with Paul's kids. When Paul is forced to leave the game early, Mark finds a way to declare a winner before the day is done. Meanwhile back in Boston, Alma gets cast in a local furniture store commercial and goes to Donnie for advice.

After scouting the new Wahlburgers Dorchester location, Paul, Bob and Alma visit the old house Alma and some of the kids moved into after her divorce from their dad. Meanwhile, Brandon is taken with with creating a Wahlburgers calendar for Alma featuring Donnie and the rest of the family.

Mark brings his friend Sexy Kenny, an outspoken hibachi chef, to Hingham and forces Paul to hire him at Wahlburgers much to Paul's dismay.

Mark flies Paul out to Los Angeles to the new Wahlburgers location. While he's there, Paul cooks a very special meal for Mark and his wife Rhea at the restaurant where they first saw one another.

Feeling that Wahlburgers should be starting a print ad campaign, Donnie has Paul come out to Chicago to meet with a top level ad agency that has developed some of Donnie's ideas.

Mark invites the brothers and their kids to the New England Patriots practice facility for a pick-up game of touch football in front of Patriots owner, Robert Kraft.